Companies eye the Indian market with great anticipation. It has been growing, for sure, but there is much more to come on the  cards as incomes rise and the middle class expands.

It is time then to seriously empower Indian consumers to make choices, protect their interests and hold producers to account. So far, efforts in this direction have been mostly on paper or languidly taken up by do-gooders. Real action is needed on the ground — both by government and activists with true grit.