When Rajashekhar Reddy or Raj Seelam, as he is more widely known, set out to build a business in organic foods, it was with the vision that he could help farmers give up chemical farming and earn more for their produce and also deliver to consumers products that were healthy for them.

Raj Seelam comes from a farming family and interestingly in a previous avatar used to sell fertilizers and pesticides. The way he saw chemicals being used to grow crops prompted his interest in organic cultivation methods. He wanted to change the world and you could say that in his own small way he succeeded. He built 24 Mantra into a trusted organic food brand changing consumer preferences in the process. He also persuaded 35,000 plus farmers to go organic under the direct supervision of his company across 12 states in the country.